As I discuss in my article “Natural Headache Remedies-Exploding Business,” marketing these products to the audience who needs them offers tremendous opportunity to a businessperson interested in natural health. I also listed two dozen herbal preparations you can sell to this hungry market.
Now, beyond these ingestible products are some supporting information products you can provide:
-A regular newsletter
-A teleconference series
-A fee-based membership to your content-rich website
Your next step is to figure out where you’ll get the valuable information to create these products. The best source is people knowledgeable about headaches. That includes:
-A headache sufferer
-Alternative healthcare practitioners such as acupuncturist, chiropractor, massage therapist, hypnotist
-You, or another provider of natural healthcare products
You’ll need to interview these people and transform their expertise and their stories into user-friendly content. As with the supplements, the audience you’ll want to market to is:
-People in the 20-55 age group
-People who habitually avoid traditional healthcare
-People who look for ways to save money
-Providers of complementary services such as acupuncture and chiropractic
-Business owners wanting to reduce absenteeism and increase workplace productivity
The demand for information products is huge, and people are willing to pay generously for information that’ll relieve them of their suffering. These information products will also educate people about the ingestible products you offer, creating a demand for those.
When you’re ready to create your lucrative library of headache information products, find a copywriter with a passion for alternative health and-preferably-a formal education in a related field. There’s no time like the present to help people get free of their suffering-and make a profit in the process!